A Guide to Successful App Submission

A Guide to Successful App Submission

The Importance of App Submission

Submitting your app to the relevant app stores is a critical step towards reaching your target audience and achieving success in the competitive app market. App submission allows you to make your app available for download, ensuring its visibility and accessibility to millions of potential users worldwide.

Preparing Your App for Submission

Prior to submitting your app, it’s essential to thoroughly prepare it to meet the guidelines and requirements set by the app stores. This includes optimizing the app’s performance, ensuring its compatibility with different devices and operating systems, and conducting comprehensive testing to identify and fix any bugs or issues.

The App Submission Process

Choosing the Right App Store

Before submitting your app, you need to decide which app stores are most relevant to your target audience. The two primary app stores are the Apple App Store and Google Play Store, catering to iOS and Android users, respectively. Consider your app’s compatibility, user demographics, and distribution strategy when selecting the app stores for submission.

Creating an App Developer Account

To submit your app, you will need to create an app developer account with the respective app stores. This involves providing necessary information, agreeing to the terms and conditions, and paying any applicable fees. Once your developer account is set up, you can proceed with the submission process.

Preparing App Store Assets

Each app store has specific requirements for app store assets, including icons, screenshots, app descriptions, and promotional materials. Take the time to carefully craft compelling and visually appealing assets that effectively showcase the features and benefits of your app. These assets play a crucial role in attracting users and convincing them to download your app.

Completing the App Submission Form

App stores provide submission forms that require you to provide essential information about your app, such as its name, category, description, keywords, and pricing details. Fill out the submission form accurately and ensure that all the information provided is up-to-date and reflects the app’s features and functionality.

App Review and Approval Process

After submitting your app, it goes through a review process by the app store’s review team. This review evaluates the app’s compliance with guidelines, quality standards, and potential security risks. The review process may take several days or longer, depending on the app store and the complexity of your app. Once the review is complete and your app meets the requirements, it will be approved for distribution in the app store.

Tips for Successful App Submission

Thoroughly Review Guidelines

Before submitting your app, carefully review the app store’s guidelines and policies. Familiarize yourself with the dos and don’ts to ensure your app meets the requirements and avoids any potential rejection or delays in the review process.

Optimize App Store Optimization (ASO)

Invest time and effort into optimizing your app’s visibility in the app store through effective App Store Optimization (ASO). This includes choosing relevant keywords, writing compelling app descriptions, and utilizing engaging visuals to attract users and improve discoverability.

Test Your App Extensively

Prior to submission, conduct thorough testing on different devices and operating systems to identify and resolve any bugs, crashes, or performance issues. A well-tested and reliable app enhances user experience and increases the likelihood of positive reviews and ratings.

Monitor and Respond to User Feedback

Once your app is live in the app store, actively monitor user feedback and reviews. Respond promptly to user queries, concerns, and issues to demonstrate your commitment to customer satisfaction and continuously improve your app based on user feedback.


App submission is a crucial step in making your app available to a wider audience. By understanding the app submission process, following guidelines, optimizing your app store assets, and thoroughly testing your app, you increase the chances of a successful submission and subsequent app success. Stay proactive in monitoring user feedback and continuously improving your app to provide an exceptional user experience and maximize its potential in the app marketplace.